Marketing Words That Make You Look Lazy
As marketers, we want to present ourselves and our products in the best possible light. However, some marketing words can actually make us appear lazy or unprofessional.
In this blog, we’ll explore some of the most common marketing words that can make you look lazy and why you should avoid them.
- Thing
Using the word “thing” to describe your product or service is vague and unprofessional. It doesn’t convey any specific information or benefits, and it can make it seem like you haven’t put much effort into your marketing. Instead, use specific language that describes the unique features and benefits of your product or service.
- Stuff
Similar to “thing,” using the word “stuff” to describe your product or service is lazy and unprofessional. It doesn’t convey any specific information or benefits, and it can make it seem like you haven’t put much effort into your marketing. Instead, use specific language that describes the unique features and benefits of your product or service.
- Easy
While it’s important to make your product or service accessible and user-friendly, using the word “easy” to describe it can make it seem like you haven’t put much effort into creating a high-quality product or service. Instead, focus on using language that describes how your product or service can simplify your customers’ lives or save them time.
- Cheap
Using the word “cheap” to describe your product or service can make it seem like you’re cutting corners or offering a low-quality product. Instead, focus on using language that describes how your product or service offers value or affordability.
- Free
While offering a free product or service can be a great way to attract customers, using the word “free” too often can make it seem like you’re not willing to invest in creating a high-quality product or service. Instead, focus on using language that describes how your product or service can solve your customers’ problems or improve their lives.
- Instant
Using the word “instant” to describe your product or service can make it seem like you’re promising quick and easy results without putting in any effort. Instead, focus on using language that describes the specific benefits and features of your product or service, and how it can help your customers achieve their goals.
List of Marketing Words That Make You Look Lazy
| Stuff | Things |
| Whatever | You know |
| Kinda | Sort of |
| Like | Um |
| Ah | So, yeah |
| Just | Actually |
| Literally | Basically |
| Honestly | Truly |
| Very | Really |
| Pretty | Amazingly |
As marketers, we need to be mindful of the language we use in our campaigns. Using lazy or unprofessional language can make us appear untrustworthy or unprofessional. Instead, focus on using specific language that accurately describes the unique features and benefits of your product or service, and how it can solve your customers’ problems or improve their lives. By doing so, you can create campaigns that stand out and resonate with your target audience.
