Examples:

• This is sink or swim, ladies and gentlemen.
• It's time for them to sink or swim.
• The choice is yours: sink or swim.
• The situation has come to the point where we either sink or swim.
• I thought the free market is you sink or swim.
• Trust me, right now, it's sink or swim.
• Okay. The way we work is, you sink or swim.
• I believe he used the words "sink or swim."
• Was a matter of sink or swim.
• We sink or swim together.