Consumers [noun]

Adding TikTok would not only improve Microsoft’s social media reach with Gen Zers, but it would help the company make a bigger consumer play in the years to come.

Legislators questioned whether Apple is abusing its status as gatekeeper to the App Store and harming consumers at a recent Congressional hearing.

TikTok, under ex-Disney honcho Kevin Mayer, already is set up to run as an independent business, so Oracle’s lack of consumer experience doesn’t matter.

Domestically, it’s expanding into consumer and technology services.

I should use the term “customer,” but given my experience in music, I tend to refer to consumers as fans, and I choose to treat them as such.

Now brands, he said, need to find a more consistent way to keep consumers engaging with and shopping with the brand.

Target’s flexibility has served it well so far in the pandemic, and the company will need to tap into that as uncertainty around consumer behavior is likely to continue into the new school year and the holiday season.

Among the brands that use Shopify are some of the most highly valued direct-to-consumer brands in the space, including Warby Parker, Rothy’s, Allbirds and Untuckit.

NBCUniversal, like WarnerMedia and Disney before it, is finding that for TV networks going direct to consumer is not so straightforward.

According to this article, 72% of consumers visit a store within 5 miles after doing a local search.