Hyping [verb]

The conversation’s been around in the industry for a couple of years, but it’s now becoming real and we’re moving from that hype stage into reality and making it available for our customers.

This meant that the kinds of films you might ordinarily only see at a film festival—those without distribution, or unknown actors, or simply no hype or marketing budget—were available to stream and take a risk on.

For all the hype around esports, its hamstrung by underperforming revenues, a lack of standardization for commercial partners and losses that make it hard to invest in for growth.

Zora’s head of business development, Dee Goens, says Zora is primarily aimed at “hype beasts”—those consumers who are super fans of a given brand or creator.

A woman whose life is full of substance, not hype, who builds bridges, not burns them.

To help you see clearer, don’t forget to place them on Gartner’s Hype Cycle — an innovation curve that indicates whether it’s just hype surrounding a particular trend or it’s getting productive and mainstream.

In the ring, he excelled greatly at hyping, and if this chanced to miss, generally followed up with the "ham."