Profiling [verb]

The company runs a vast profiling machine, fitting people into categories that say who they are, what they’re worth, and how they’re expected to act.

Progressive profiling, in which marketers gather small amounts of data at a time, often via a series of forms on their website, also can help companies tailor email content, tone of voice, timing, and so on to better serve each audience segment.

Of the 119 complaints alleging racial and identity profiling in 2018 and 2019, the Sheriff’s Department determined that all but one were unfounded.

State law requires that police agencies turn over the total number of complaints against officers, including but not limited to allegations of racial or identity profiling.

Apple and Facebook are openly feuding over the future of online profiling and behavior tracking.

At least four separate studies or analyses during Faulconer’s tenure as mayor have found racial profiling amid police stops.

The practice is the roadway equivalent to stop and frisk, and it has the potential to reinforce racial profiling or lead to a police shooting, he said.

The task force also called for an end to “stop-and-frisk” or all racial profiling by the police — which presents a much harder implementation.

The data shows that both campaigns have invested heavily in personality profiling using Facebook, similar to the tactics Cambridge Analytica claimed to do in 2016.

Moves like this tread a fine line between racial profiling and targeting specific audiences.